Mondelez Casestudy
Using gamification as a mechanism to drive engagement and productivity of the salesforce
With DHQ’s low code platform, the company gamified its salesforce engagement process. Mondelez built 3 apps for its salesforce in China, Philippines and six countries in Latin America, encouraging participation and productivity towards the company, especially in the event of new product launches. The apps helped them in deriving essential market KPIs and effectively increasing market penetration for the new products. Gamification was well received in the organization, with close to 80% adoption rate across the countries for each app that rolled-out.
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This powerful platform has helped us build a full-fledged mobile strategy for internal apps. We are now offering new apps and extending existing ones on a single enterprise app. We have witnessed tremendous User Adoption.
