Consumer-packaged-goods (CPG) firms always recognized technology as an essential component to do business as efficiently as possible. In the past few years, however, CPG firms have recognized the value of the knowledge about the behaviours, wants, and needs of consumers. Data Collected from ..
Spontaneous purchasing, or as it is commonly called Impulse buying, is something we all succumb to occasionally. A CreditCards.com poll shows that five out of six American shoppers admitted to making impulse purchases, 79% of which took place in physical storefronts. With the consumers ..